Our privacy principles

• We take your privacy seriously.
• Please note that moody tiger does not collect your credit/debit card number or personal information when you make a payment. For questions regarding your transactions on our site, please consult your card-issuing bank for information.
• We are committed to protecting the security of your personal information.
• We comply with data privacy laws when using your personal information.
• We only use it for lawful reasons you expect or that we explain to you in this document.
• We will limit our collection and use to details we really need or which you have provided.
• We will explain your rights to control your personal information to you and how to use them.

Collection and cookies

We collect, process and retain personal information from you and any devices you may use when you navigate to a KIKIBABYTH.COM web or mobile view, by transacting, by registering an account and otherwise interacting with us.
We may also collect personal information from you if you physically enter one of our stores or attend an event.
We capture customer data, purchase data and browsing behaviour as part of the KIKIBABYTH.COM Loyalty programme. This is so we can optimise and personalise your experience with KIKIBABYTH.COM

The personal information we collect includes the following:

• Personal information including payment related information you give us when you register or purchase through the site or mobile app;
• Content that you generate when interacting with our customer services team including details we require to contact you and verify your identity;
• Content we generate via machine learning algorithms as they apply to personalising your experience by curating more specifically the items you have an interest in, as well as supporting general service optimisation including bid / markdown automation
• Other content that you generate through browsing activity including intended purchases, your marketing preferences, completion of surveys, wishlists, and participation in promotional activity; and
• Device identifiers such as IP addresses, cookie IDs, IDFAs and other device identifiers, as well as geo location information, IoT technologies and connection information such as statistics on your page views, traffic to and from the sites, referral URL, ad data, your browsing history, hashed email addresses, and your web log information.

If you give us personal data about someone else, you must do so only with their explicit and prior consent.
We may allow you to share information with social media sites, or use social media sites to create your account or to connect your account with the respective social media site. Those social media sites may give us automatic access to certain personal information retained by them about you (e.g., content viewed by you, content liked by you and information about the advertisements you have been shown or may have clicked on). Where this information is received by us, we will use this information to further personalise your experience with KIKIBABYTH.COM.
We use cookies, web beacons and similar technologies to collect information about the pages you view, the links you click and other actions you take on our Services, within our advertising or e-mail content.
Cookies are text files stored on your computer when you visit web pages.
To make full use of the online shopping and personalised features on KIKIBABYTH.COM, your computer, tablet or mobile phone will need to accept cookies, as we can only provide you with certain personalised features of this website by using them.

Us

We use the personal information we collect to: provide and improve our services, provide you with a personalised experience on our sites, contact you about your account, provide you customer service, provide you with personalized advertising and marketing, and detect, prevent, mitigate and investigate fraudulent or illegal activities.
We process personal data for purchases, payments, customer support and fulfilment to enable us to perform our contract with you; where your contact details and transactional information are processed.
We process personal data relating to your interaction (transactions, site visits, app usage) with GREENBERRYKIDS.COM to enable us to personalise your experience with GREENBERRYKIDS.COM. This processing constitutes profiling under the GDPR and we process your personal data in this way as it is in our legitimate interest to offer you a personalised experience on our sites and to provide you with personalised advertising and marketing.
We retain your personal information as long as it is necessary and relevant for our operations. In addition, we may retain personal information from closed accounts to comply with legal requirements, prevent fraud and resolve disputes. Where a legal requirement obliges the retention of personal data for a specific minimum period, we will retain data for at least that period. When we determine the maximum retention duration of any personal data we hold we do so with regard to our legitimate interests to retain data, our obligation under GDPR to minimise data we hold with what we do hold as personal data being kept proportionate; the nature, and sensitivity of the personal data and the potential risk of harm from unauthorised use or disclosure of your personal data.

We use and retain your personal information to provide,improve and personalise our service to:

• Offer you site content that includes items and services that you may like and to keep track of your basket
• Customize, measure and improve our services
• Hold views between web and mobile sites, deep linking and device linking
• Provide other services requested by you as described when we collect the information

Where we have the right to do so, we shall use and retain your personal information to personalise communications, to contact you, either via email, telephone, social media, text messages or postal mail in order to inform you of account activity, delivery fulfilment and marketing related activity.
Our Loyalty programme is provided by a third party loyalty provider. The loyalty provider will undertake machine learning based statistical analysis to personalise a customer’s experience with GREENBERRYKIDS.COM.